As subtle as a flying brick.

Google Street View Moves Indoors

Google is taking its Street View mapping service indoors with plans moving ahead for 360-degree Business Photos, a program that would send Google photographers to various businesses to snap professional photos for their Places Page. ‘This experience, using Street View technology, includes 360-degree imagery of the business interior and storefront,’ says Google. ‘With this immersive imagery, potential customers can easily imagine themselves at the business and decide if they want to visit in person.’ Photographs are taken by ‘trusted’ photographers, though businesses can also upload their own images via Google Places. It’s starting with businesses ‘that we know are searched for most regularly,’ like restaurants, hotels, retail shops, gyms, salons, and repair shops. Taking internal photos and posting them online brings up some security questions, but Google says its photographs will ‘capture nothing different to what a customer would see by visiting the business in real life.’

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