As subtle as a flying brick.

Four out of Five People Wash Their Hands.

Four out of Five People Wash Their Hands. Don’t be that Fifth Guy. While you’re at it, cover your mouth when you cough and stay home when you’re sick. Really, how many times do we have to tell you? Wash. Your. Hands. Seriously.

Who’s the Fifth Guy? “The Florida Department of Health set out to prepare people for the potential of a flu pandemic, but they faced a tough challenge: No pandemic on the horizon … Then they built the campaign around what does matter to people: Fitting in.”*

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