They’re Back From the Dead

These five companies were flatlining until they made bold management decisions.  Business Week tells you how they did it.

1. Nintendo: The Wii dared to market to families and non-gamers
2. Audi:  Banked on engineering and prowess and didn’t get distracted

3. Hewlett-Packard: Started marketing the PC as a lifestyle, not a product
4. Burberry:  Increased brand prestige by cancelling cheaper lines
5. Citibank: Sold itself as a “neighborhood bank” with global reach